Operators look to mobile TV to increase revenue
December 19, 2008
Mobile TV is a viable option to increase revenue for mobile operators suffering from declining voice revenue, and is expected to have nearly 250 Million subscribers worldwide by 2010, according to ‘Global Mobile TV Forecast' from RNCOS. The research expects the number of Mobile TV subscribers worldwide to rise at a CAGR of over 60 per cent through 2010.
According to the report, the marketplace for Mobile TV will vary from country to country and will be shared between TV services offered through cellular network (e.g. 3G) and broadcast methods (e.g. DVB-H).
Mobile TV over cellular network is expected to score immense growth, with nearly 155 Million subscribers worldwide by 2010. Subscribers will be concentrated in most of the developed and some developing countries. The number of TV broadcasting service users is projected to reach around 95 Million by 2010 on the back of growing availability of broadcast-enabled phones and increasing auction of Mobile TV standards.