YouTube to share ad revenues?

Google plans to give big media companies a cut of advertising revenues when their videos appear on YouTube, regardless of who posts them to the site. Google will expand a programme that allows media companies to sell advertising for their video content that appears on YouTube.

A few big partners, such as CBS, already sell their own advertising inventory for videos in their own YouTube channels as well as on videos that are picked up by YouTube’s Content ID system, which identifies copyrighted content.

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