Sky pays £1bn+ to retain Premier League rights

BSkyB has reportedly agreed to pay in excess of £1 billion (E1.112bn) to retain the live television rights to the majority of the biggest football matches in the Premier League from 2010 until 2013.

Following auctions of the rights at the Premier League’s headquarters, it was announced that Sky had won four of the six packages on offer, each of 23 games. It is believed that the broadcaster, which has both helped fuel the Premier League boom over the past 17 years and hugely benefited from it, has again secured the first choice of the best matches and will air 92 games per year.

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