ILIAD boosts ARPU

French IPTV operator Iliad boosted ARPU for its Free service to E36.90 during the fourth quarter of 2008.

The operator said its record ARPU figure to-date was partly down to the launch of new services, including the Multi-TV Freebox in September. It introduced two new high-definition channels, France 2 and M6, and HD content on its VOD service Free Home Video, and also launched Canal Plus on-demand in May. Iliad increased its ADSL subscriber base by 1.3 million to 4.2 million across its Free and Alice brands last year. Its acquisition of Alice in August added 836,000 subscribers.

Illiad reported consolidated revenues of E1.565bn for 2008, up 29% year-on-year. It said it was targeting five million subscribers in 2011 and confirmed its target of connecting four million households with FTTH in 2012.

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