Demand for online video continues to grow

Demand for professionally produced and distributed online video continued unabated in 2008, with cumulative volume advancing 24.3 per cent to 41.6 billion views, according to an annual report published by AccuStream iMedia Research.

Over the past ten years, audiences have accessed 142.7 billion pieces of professionally produced, brand-hosted and distributed video. Entertainment/kids captured 10 per cent in 2001, and 30.4 per cent in 2008, as brands like Warner Bros. (Cartoon Network), Viacom (GameTrailers.com, Noggin.com, Nick.com, NickJr.com) and Disney (Disneychannel.com, Disney.com) consistently and expertly publish exclusive content to young, connected audiences.

By contrast, music has experienced steady declines since 2005, when that non-exclusive content category crested at 45.6 per cent share, and plateaued at 11.3 per cent share in 2008. Music remains a top category including UGV video, however, with record labels, artists, fans, agents, producers and directors aggressively publishing (and generating more views) inside self hosting networks.

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