ITV exec for You Tube

YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director. She will join the video-sharing site in May to grow the YouTube brand across Europe, as well as develop commercial opportunities

Bateson – who joined ITV in 2006 having previously been VP of marketing at MTV- arrives at YouTube a month after its UK head, Jonathan Gillespie, left to become commercial director of GMG Radio.

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