Mobile ads will gain in developing markets

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report from Pyramid Research.

Pyramid predicts that mobile advertising will boost mobile data service revenue by 10 per cent within the next five years, as mobile service adoption rates grow worldwide. Mobile data services are expected to account for more than 33 per cent of operators’ service revenue at the global level by 2013, making any driver of this market a strategic component.

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