US mobile TV and video set for growth

Mobile TV and video solutions provider QuickPlay Media's second annual independent Market Tools survey – focused on mobile TV and video consumption in the US – shows that consumers are confident in the uptake of mobile TV and video, with 78 per cent expecting an increase in usage by 2010. Additionally, the number of people watching TV and video content on their mobile device has remained steady from 2008 to 2009 at 35 per cent.

For those who have not tried a mobile TV and video service, perceived cost continues to represent the biggest barrier to adoption with 58 per cent indicating that it is the number one reason they have not viewed TV and video on their mobile phone. Looking ahead, the survey revealed a significant level of interest in mobile TV and video and that overall awareness is on the rise

Specific findings include: 55 per cent of respondents stated they are interested in mobile TV and video; Nearly half (46 per cent) of respondents are aware that their carrier offers a mobile TV and/or video service, a clear improvement from the 35 per cent seen in the 2008. This change provides a strong indication that video services are benefiting from the extensive marketing efforts around multimedia-enabled devices such as the iPhone and Blackberry Storm, suggests QuickPlay Media.

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“These results corroborate other recent research from IDC and Nielsen, both of which provide strong indication that the mobile TV and video industry is gaining momentum,” said Wayne Purboo, president and CEO, QuickPlay Media

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