Reckitt-Benckiser shifts $20m on line

Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates.

Reckitt-Benckiser will partner with adserving video ad networks, including Glam, Tidal TV, YuMe and Brightroll, rather than TV network websites, which charge higher online CPMs.

….

You must be logged in to post a comment Login