From IPTV World Forum

Alcatel-Lucent has confirmed that its popular digital media suite of products now supports the recently announced multimedia application environment for the Microsoft Mediaroom IPTV platform, called the Microsoft Mediaroom Presentation Framework.

Combining the power of Alcatel-Lucent’s digital media suite of products – the Multimedia Content Manager and Interactive Media Manager – with Microsoft’s IPTV platform, IPTV service providers can increase ARPU (Average Revenue Per User) and generate new revenue streams by offering personalized multimedia, on-demand offerings, and deliver compelling interactive advertising services.

Alcatel-Lucent has also revealed its collaboration with Telefonica in an extensive interactive IPTV advertising proof of concept pilot for its Imagenio IPTV customers throughout Spain. Telefonica has relied on an innovative application enablement solution from Alcatel-Lucent, bringing increased interactivity and web 2.0 features to the TV experience of Imagenio‚s already robust IPTV platform. This service has enabled TV viewers to use their remote controls to access interactive content linked to a specific consumer brand product.

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