Advanced Television

QuickPlay Prime time to go

April 2, 2009

QuickPlay Media, provider of solutions that manage the business of mobile video announced the upcoming launch of its PrimeTime2Goâ„¢ premium mobile TV service. The monthly subscription fee-based service will be available in early May via the BlackBerry App World storefront, and will enable consumers to download and watch full-length episodes of their favourite shows on-demand.

QuickPlay will offer PrimeTime2Go in the US on the BlackBerry Bold and BlackBerry Curve 8900 smartphones, which are currently available to AT&T and T-Mobile customers. The service will allow customers to easily browse extensive catalogues of content and download selected programmes to their smartphone in the background, thereby allowing them to use other services while shows are loading. Following the download, subscribers will be able to watch their selected program on their schedule until the pre-determined viewing period expires. All selected content will be delivered over Wi-Fi which provides cost savings, since it will not impact the user's data usage.

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