Consumers aware of HD but not eager to buy
April 14, 2009
Ninety-nine percent of UK consumers are aware of High Definition (HD) TV but only one in ten (11 per cent) is looking to buy a HD television in 2009, according to figures released by Buckingham Research.
The online panel survey, conducted the market research agency, asked a total of 695 respondents a series of questions regarding their awareness of and feelings towards HDTV and its associated products. 85 per cent of those asked said that they were aware of it, while a further 14 per cent said they were aware but did not understand it. Only 1 per cent responded that they were unaware of the offering.
However, when asked which products consumers considered a priority purchase for 2009, only 11 per cent highlighted HDTV as a probable buy