Warner Bros and AOL launch Socialthing

Looking to expand the parameters of its Socialthing social networking news feed service, AOL announced plans to integrate the platform across the sites of Warner Bros. Television Group another unit of Time Warner.

The service, acquired by AOL last summer, is designed to help users trace the Internet activity of friends. WBTVG will use the tool on sites such as CWTV.com, TheWB.com, KidsWB.com, DCHeroZone.com, Essence.com and Momlogic.com.

Joanna Shields, the president of AOL People Networks, said that fans will be able to use the service to “converse and connect around hit TV shows such as ‘Gossip Girl’ and broadcast their passion and opinions to anyone across the Internet.”

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