UK broadcasters, online publishers and advertisers are reportedly close to agreeing a standardised system to measure online video viewing.

The Broadband Measurement Working Group, a coalition of broadcasters, ISPs and measurement bodies, is to start testing a new measurement metric in June. The group includes the BBC, ITV, C4, Five, BSkyB, Virgin Media, BT, BARB, ABCe and the IPA.

Categories: Advertising, Articles