Online video ad measurement standard

UK broadcasters, online publishers and advertisers are reportedly close to agreeing a standardised system to measure online video viewing.

The Broadband Measurement Working Group, a coalition of broadcasters, ISPs and measurement bodies, is to start testing a new measurement metric in June. The group includes the BBC, ITV, C4, Five, BSkyB, Virgin Media, BT, BARB, ABCe and the IPA.

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