Arris and OpenTV turnkey ad solution

Arris and OpenTV have announced a turnkey digital advertising offering for cable and telco operators looking to revenues from advanced digital advertising services to effectively generate advertising revenues with a minimum of risk.

The turnkey solution supports the advertising sales, insertion, reporting, campaign management, and related functions necessary for ad sales operations and is targeted initially at Europe where local ad sales opportunities are gaining momentum. The solution pairs the Arris ConvergeMedia SkyVision Advertising applications suite and OpenTV’s Eclipse Campaign Management product to provide an end-to-end Digital Program Insertion (DPI) advertising system.

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