Virgin for Playboy?
May 28, 2009
In a bizarre juxtaposition of brand names, Virgin Media's Richard Branson is said to be mulling a bid for Private Media, owner of the Playboy brand. A number of PE firms have reportedly balked at Playboy Enterprises' $300 million asking price, but Richard Branson's name has been increasingly mentioned as a prospective buyer. The company currently has a market cap of $100 million.