Virgin for Playboy?

In a bizarre juxtaposition of brand names, Virgin Media's Richard Branson is said to be mulling a bid for Private Media, owner of the Playboy brand. A number of PE firms have reportedly balked at Playboy Enterprises' $300 million asking price, but Richard Branson's name has been increasingly mentioned as a prospective buyer. The company currently has a market cap of $100 million.

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