Arris expands addressable advertising capabilities

Arris has concluded a second series of interoperability test activities with several technology companies to help accelerate advertising revenue services for the cable industry's addressable Advertising Insertion standard and solutions. The Arris products tested, at the CableLabs hosted Addressable Interfaces interoperability event, were: the ConvergeMedia Advanced Ad VOD ADM Plus, ConvergeMedia Management, ConvergeMedia Console and the ConvergeMedia Session & Resource Manager (SRM).

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