IPTV standard enables content location
July 3, 2009
ITU has given first stage approval to a new standard that enables an IPTV end user to locate and subscribe to content coming from different, independent service providers. The standard will enable a greater deal of choice for end-users and will help service providers offer a more competitive package.
Recommendation ITU-T H.770 – Mechanisms for service discovery and selection for IPTV – describes the mechanisms for service provider discovery, service discovery and selection. Services such as linear TV and video-on-demand are addressed with metadata that describes programming and delivery protocols detailed.