LG to embed Vudu into TVs

Streaming media provider Vudu has partnered with LG to include its software into upcoming LG high-definition TVs. The move will get rid of the intermediary set-top box and allows consumers to directly watch on-demand content from the Internet on their TVs.

The Vudu service delivered through LG TVs allows consumers to discover and watch HD movies on-demand. The service will be available on upcoming models of LG's broadband TVs launching in Autumn. Vudu says its service differs from rivals in that it can offer movies in 1080p definition and high resolution Dolby Digital surround sound.

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