FLO TV and Rentrak measure mobile TV

FLO TV, provider of the FLO TV live mobile TV, and Rentrak, a multi-screen media measurement and research company serving the entertainment industry, have aligned to launch the mobile television industry’s first comprehensive viewership and advertising impression reporting using Rentrak’s TV Essentials media measurement system. Through their collaboration, FLO TV and Rentrak will deliver reporting that will serve as the currency for advertising sales on FLO TV and provide deeper insights into FLO TV audience viewing patterns while not divulging any individual subscriber’s personal information.

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