BT broadband stores
September 11, 2009
BT is aiming to raise awareness of its super-fast broadband technologies such as fibre-based connectivity, its BT Vision TV service, and other home and business-related applications with the launch of its first dedicated Broadband stores.
The stores will work in much the same fashion as Apple’s own-branded shops by showcasing BT products in a more traditional sales environment to drive take-up of its new services.