Big agency pledge to Hulu

Publicis Groupe media agency MediaVest will spending "several million" dollars in advertising on Hulu, Adweek reports. MediaVest said it is upping spending on Hulu significantly, adding that the money is being shifted to the video site from both broadcast TV and other websites. The deal also calls for MediaVest to pay for a research initiative on Hulu's ad effectiveness that will determine its ability to do demo targeting.

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