Orange wins Twitter integration

Twitter users will soon be able to tweet to each other via their TV sets while watching TV as Orange has struck a deal to integrate the service into its mobile and television offerings. Orange, part of France Telecom, runs TV services in France, Spain and Poland and mobile and internet services internationally, including in the UK.

Under the deal, Orange is aiming to integrate Twitter into football coverage, news, entertainment shows and films. Twitter will also begin to appear in ad campaigns run by Orange.

Orange said that Twitter services would be rolled out in the UK first, to be followed by France, Spain and Poland later this year. The service will be rolled out in other European markets next year. The key to the deal, said Orange, is that Twitter will become completely integrated with the suite of digital media services available via its mobile portal.

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