UK TV consumption sees biggest rise

The UK showed the biggest increase in TV viewing last year across 11 western countries including France, Germany and the US, with each person watching an average of 3.75 hours a day, according to research published by Ofcom.

The UK had the highest average increase in TV watching in 2008, up 3.2 per cent year on year, across the 11 countries.

This average daily viewing figure of 3.75 hours was ahead of the European average, at 3.5 hours, but slightly lower than the figure in Italy, Poland and Spain. Italians watched an average 3.9 hours of TV a day, Poles 3.86 hours, and Spanish viewers 3.78 hours.

TV viewing declined year on year in France, Germany, Canada, Poland and the Netherlands in 2008, Ofcom found. Swedes watched the least amount of TV of the countries surveyed at just 2.66 hours a day, a 1.9 per cent year-on-year rise.

However, it was US viewers who topped the table, watching an average of 4.6 hours of TV a day, up 1.8 per cent year on year.

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