Advanced Television

Avatar movie paves the way for 3D TV

January 13, 2010

The popularity of Avatar and other 3D movies will put 3D TV on the map for consumers, reports In-Stat. 2010 will be a big year for 3D entertainment, as movie studios release more 3D films shown in a growing number of 3D-equipped theatres.

In-Stat projects:

– Worldwide 3D TV shipments will reach 41 million in 2014.

– 3D Blu-ray player shipments will track closely with 3D TVs.

– Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.

– Many Pay-TV operators will use half resolution 3D as a stepping stone and learning opportunity for full HD 3D in the future.

On a regional basis, North America will be the largest market.

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