DISH, Rentrak measurement deal

Multi-screen media measurement specialist Rentrak has agreed a deal with US digital satellite operator DISH Network to integrate commercially DISH Network’s TV viewing data with Rentrak’s TV Essentials audience measurement service. Contributing the largest national TV viewing data set, DISH Network provides Rentrak the ability to become the only company to offer media measurement in all 210 TV markets, with more than 15 million televisions nationwide when combined with telco TV and cable viewing information.

“With the addition of DISH Network to TV Essentials’ databases, Rentrak has fulfilled its vision of providing a national footprint as a foundation to overlay advertisers’ definition of their customers to detailed TV viewing from digital set devices. Rentrak can now provide the only fully-integrated system of detailed satellite, telco TV and cable viewing information from more than 15 million televisions nationwide that can help increase the effectiveness and efficiency of national and local television advertising campaigns,” claimed Bill Livek, CEO of Rentrak.

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