Prisa wants Telefonica as HDTV partner

Prisa, would like to have Telefonica as a partner to help launch HD television, the chief executive of Spain’s biggest media group has said.

“There are no agreements for the moment. But it would be great. A partner like Telefonica would give us very interesting contacts,” Juan Luis Cebrian said, in an interview published in Italian daily La Stampa. “We want to make a technological jump with HD. A partner like Telefonica would help us,” he said.

Telefonica already has a minority stake in Prisa’s pay TV unit, Digital+.