Sony 3D TVs and IPTV service to hit Oz in July

Sony said the company's line-up of 3D TVs would arrive in Australia in July. The company has one model planned, the LX900, which has 3D fully integrated, and two other models, the HX800 and 900, which can display 3D with an optional accessory.

“This year represents the sunrise of 3D technology in Australia,” claimed Barbour. “At the cusp of becoming a reality in homes in Australia, we will deliver our BRAVIA 3D TVs in July when the full 3D story can be realised – combining hardware and content.”

Sony has also announced that it would partner with Australian organisations Yahoo7!, SBS and Billabong to stream local content directly to its new range of TVs enabled for IPTV for free. Sony sees the offering as being complementary to normal television and Blu-ray/DVD consumption, and it'll be available without scheduling restrictions.

Billing the service as “catch-up TV”, Barbour said the service would normally take about ten seconds to buffer before playing. The company has already signed content deals with another dozen global players (such as YouTube and Wired).

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