Ooyala, provider of end-to-end video platform applications and services , has announced the development of a new 'TV Everywhere' video platform. The platform makes it easy for content rights holders to manage and monetise ‘paywall windows’ for the syndication of their content to connected devices. Mexican Broadcaster, TV Azteca and US-based broadcasters have signed up to begin testing the TV-E platform in late March.
The new platform more effectively meets the needs of large media companies as they experiment with online monetisation models. Ooyala has partnered with PayPal, Amazon Payments and Google Checkout in order to create a seamless micro-transaction model for paywall authentication.