Tata Sky to launch HDTV, interactive services

Tata Sky has said it will roll out HD services and launching more interactive channels in India. The company will launch its HD service this year, ahead of Commonwealth Games to be held in October 2010. It will also introduce interactive channels in the gaming and education space.

The company also plans to push personal video recorder (PVR) set-top boxes which are witnessing an increasing demand in the country.

“Every DTH operator today is offering almost the same channels at competitive pricing. It will be the interactive services and the additional features that would help differentiate between the operators,” Tata Sky Chief Marketing Officer Vikram Mehra said.

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