Google testing TV search and ad target with Dish

Google is testing a new TV programme search service on Dish Network reports the WSJ.

The service allows users to search content from Dish, as well as other Web video sites, and runs on TV set-top boxes that include elements of Google’s Android operating system. Google hopes to link the TV search service with its TV ad-brokering business, Google TV Ads. This would allow it to target ads to individual households based on viewing and TV search data.

The companies already have a close relationship on the TV, where Google TV Ads counts Dish Network as one of its primary partners. However, the test is said to be limited to Google employees and, as yet, there are no STB's incorporating the Android operating system, though Google is reported to be working on an apps platform for STBs.

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