Sharp enter 3D TV market

Sharp enter 3D TV market

Japan’s Sharp will begin selling 3D-capable LCD TVs in Japan this summer, the latest consumer electronics maker to enter the market. Sharp plans to launch 3D TVs in China, Europe and the United States by December, joining larger rivals Samsung, LG and Sony.

Sharp’s says the new products will be the world’s first 3D TVs using four-primary-colour technology, which utilizes yellow on top of the three conventional primary colours of red, green and blue, enabling the TV sets to offer brighter, more vivid images.

Demand for 3D TVs will likely grow more than 10-fold to 27 million units in 2013 from an estimated 2.5 million units this year, according to research firm DisplaySearch.

Japan’s Sharp will begin selling 3D-capable LCD TVs in Japan this summer, the latest consumer electronics maker to enter the market. Sharp plans to launch 3D TVs in China, Europe and the United States by December, joining larger rivals Samsung, LG and Sony.

Sharp’s says the new products will be the world’s first 3D TVs using four-primary-colour technology, which utilizes yellow on top of the three conventional primary colours of red, green and blue, enabling the TV sets to offer brighter, more vivid images.

Demand for 3D TVs will likely grow more than 10-fold to 27 million units in 2013 from an estimated 2.5 million units this year, according to research firm DisplaySearch.

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