A report from Media Partners Asia forecasts that digital TV subscriptions will double and account 70 per cent of the total by 2014 and 82 per cent by 2020, up from just 34 per cent by the end of 2009, or 116 million.
The report, Asia Pacific Pay-TV & Broadband Markets 2010, says that in 2009, Asia's pay-tv sector added 26.6 million new subscribers to reach 340 million, region-wide penetration of 46 per cent and up 9 per cent. India and China accounted for a staggering 75 per cent of the growth.
By 2014, 446 million homes (55 per cent penetration) in the region are forecast to have pay-TV, rising to 513 million (58 per cent) by 2020. Digital subs are forecast to rise to 70 per cent and 82 per cent respectively, while HD pay-TV is forecast to reach 37 million homes by 2014 and 75 million by 2020. Currently, HD subscriptions account for just 7 million pay-TV homes. PVR adoption has even further to go â€“ PVRs are in just 2.4 million of Asia's pay-TV homes, forecast to rise to 10 million by 2014 and 19 million by 2020.