DirecTV and DISH launch ASAP

DirecTV Group and DISH Network have confirmed the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive advertising platform giving national television advertisers unprecedented reach to nearly 30 million US households.

Advertisers will benefit from a turn-key, one-stop-shop approach with respect to the process of creating, planning, buying and implementing a national interactive advertising campaign. ASAP’s core opportunity will offer advertisers the ability to showcase long-form advertorial content on an exclusive, dedicated channel coupled with interactive opportunities to further engage the consumer. These interactive opportunities include additional product information, photo galleries, simple gaming, regional locators and requests-for-information (RFIs). RFIs enable consumers at home to enter a sweepstakes or request a product sample, informational brochure or coupon directly from the television using their remote control.

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