FreeWheel raises $16.8m

Video advertising company FreeWheel has raised $16.8 million in funding from Disney's Steamboat Ventures, and existing investors, including Turner Broadcasting System, Battery Ventures, and Foundation Capital . This brings the company's total funding to nearly $30 million.

Founded by former DoubleClick employees in 2007, FreeWheel allows marketers and publishers to manage video advertising campaigns across a variety of distribution sites. FreeWheel's technology allows media companies to operate an advertising platform for online video, including managing ad sales rights, producing inventory forecasts for live or on demand content, delivering a yield-optimised set of ads, and analysing video business performance.

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