Ericsson helps consumers navigate VOD libraries

Ericsson has unveiled the OpenStream Catalogue Gateway to help operators better promote the content in their VOD libraries and help differentiate their TV offerings.

The OpenStream Catalogue Gateway is part of a complete Ericsson on-demand solution that features the award winning OpenStream Digital Services Platform. The gateway is an open interface that works with third-party recommendation engines and Web portals to provide personalised and relevant recommendations for extensive on-demand libraries. When combined with Ericsson’s OpenStream Marketing Manager, an operator can present subscribers with promotions that are applicable to their personal interests.

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