Movistar Imagenio gains momentum

From David Del Valle in Madrid

Telefonica’s IPTV service, now under the brand of Movistar Imagenio, is gaining momentum with the addition of 30,000 new subs in the first quarter of the year.

With a market share of 18 per cent in the pay-TV business, Movistar Imagenio now has 733,000 subscribers in Spain, up 21.2 per cent in comparison with the same period last year.

The company is gaining subscribers at a time when competition is intensifying in the Spanish pay-TV market with the launch of new pay DTT services over the next few months.

In the meantime, the FTA DTT platform in the country is adding new TV services. Music channel MTV is going on DTT from June following its agreement with media group Vocento, which operates a multiplex with four channels.

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