From Branislav Pekic in Rome
Portuguese pay-TV operator Meo has announced it will broadcast the World Cup in 3D. For E1, users will be able to follow live broadcasts in True 3D from the Campo Pequeno in Lisbon and in the UCI cinema multiplex in Porto. The games that will be aired will be Portugal vs Brazil (in the first stage), as well as the quarter-finals, the semi-finals and final itself.
Meo customers can watch all the matches at the World Cup in HD, with 64 games live on the pay-TV channel Sport TV HD and 28 games live on RTP HD. Also available will be a free interactive channel on the World Cup, thanks to a partnership with public broadcaster RTP, with news videos and statistics.
Meanwhile Pyramid Research projects that the 2010 World Cup will boost the uptake of mobile video and mobile TV services in Western European markets, while the effect on the service adoption in most Central and Eastern European markets is likely to be negligible. In 2010 the number of mobile video users (including mobile TV) will increase by 8.4m in Western Europe, while in Central Europe, the market will see only 1.5m additional mobile video users. The service adoption gap between the two regions will further widen throughout the forecast period.