Mobile500 Alliance pushes US mobile TV

 

A coalition of leading US television broadcasters have announced the formation of the Mobile500 Alliance to accelerate the availability of mobile digital television, or Mobile DTV, service to consumers nationwide.

The Mobile500 Alliance currently consists of 30 broadcast television companies, which collectively own 346 full-power television stations broadcasting in 167 markets. The markets represent approximately 90 per cent of the US population.

The Mobile500 Alliance brings together leading broadcasters in a collective, focused effort to accelerate the nationwide availability of Mobile DTV service.

“The Mobile500 Alliance aims to develop a Mobile DTV business model permitting consumers to view popular broadcast content, as well as non-broadcast content with enhanced features,” said Colleen B. Brown, President and Chief Executive Officer of Fisher Communications and Chair of the Mobile500 Alliance. “To that end, we will work to secure content arrangements with programme suppliers and enhanced consumer device features with electronics manufacturers.”

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