Nickelodeon leads MTV HD expansion
September 23, 2010
MTV Networks will launch a high-definition version of Nickelodeon and expand HD services across its portfolio of channels. Nickelodeon HD will launch on October 5th as a simulcast 24-hour channel on the Sky platform. It follows the introduction of an HD version of Comedy Central earlier this year.
The UK version of Nickelodeon HD will be produced and broadcast by the company’s local operation and will be available to all Sky HD customers who take the kids’ pack as part of their subscription. Additional carriage deals will be announced in the future.
MTV-Nickelodeon High Definition, MTV Networks’ first HD service that launched in 2008, will no longer broadcast any Nickelodeon content and will focus solely on music, following the launch of the new channel.
The news comes as MTV announce the retirement of Bill Roedy as Chairman and CEO of MTV Networks International and Vice Chairman of MTV Networks. From his time as MD of MTV Europe from 1989, Roedy had been instrumental in MTV Network’s global expansion.