du and On Demand ink deal with MBC
September 24, 2010
On Demand Group have completed a deal with MBC to provide hundreds of hours of Arabic TV content to UAE’s integrated telecom service provider du’s VOD TV service. In the first subscription VOD and Catch-Up TV deal by MBC – a major free-to-air Middle Eastern TV broadcaster – top TV series will be available to du subscribers to watch whenever they want with full DVD-like control to pause, fast forward or watch over again at their own convenience.
du‚s Video on Demand service, launched in 2009, has become the most successful Video on Demand service in the Middle East, and is managed in partnership with London-based On Demand Group.