Advanced Television

Global IPTV subs surpass 38.5m

September 28, 2010

The number of global IPTV subscribers has increased by more than 2.3 million in the second quarter of 2010 to pass 38.5 million by the end of June, according to research by broadband research firm Point Topic.

The research states that the growth is in line with broadband growth, so the proportion of the world’s broadband lines carrying IPTV remains the same as in the first quarter of this year at 7.7 per cent.

Europe remains the largest regional market for IPTV services with close to 19 million subscribers, of which almost half are in France. China (along with Hong Kong and Macau) had the highest net additions in the second quarter of this year (421,000), making it the second largest national market with 6.7 million subscribers, with the US coming in third with close to 6.5 million users.

“IPTV has seen a steady quarter this time,” said Oliver Johnson, CEO of Point Topic. “Most IPTV markets have not reached saturation, so there is plenty more room for growth. Although the second quarter of 2010 doesn’t quite match the same period last year there is reason for particular optimism in Asia and North America. As more and more consumers switch to fibre for their broadband we will see the numbers of IPTV subscribers climbing in those markets where FTTx deployment is powering ahead.”

Categories: Articles, Consumer Behaviour, IPTV, OTT, Research