ESPN set to buy Orange Sport

Disney sports broadcasting subsidiary ESPN will acquire France Telecom’s Orange Sport TV channel at the end of October, according to various reports.

Under the deal, Orange will distribute the sports channel under the ESPN brand in France and internationally. The channel will be entirely managed by ESPN but Orange will continue to transmit French football league matches on mobile phones until 2012. France Telecom executives have said that the operator was looking for partners for its two TV channels, Orange Sport and Orange Cinema Series.

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