Sky Anytime+ pull VOD

Sky Anytime+, Sky’s new Internet delivered VOD service, is to begin rolls-out to Sky+HD homes this week with STBs connecting to the Sky Broadband network to access a comprehensive on-demand service.

Once connected, customers will have access to an updating library of content which they can ‘pull’ to their TVs to watch whenever they like.  Customers can access over 600 films, popular entertainment and drama ‘box-sets’ (including HBO series), documentaries, the arts and more.  As well as offering content from Sky Movies, Sky Sports, Sky Arts and Sky 1, the service – which comes at no extra charge for subscribers – will also offer a wide range of programming from third party channels, with the on-demand library continuing to build over the coming months.

The Sky Anytime+ interface is an extension of the existing Sky+HD electronic programme guide (EPG).  The use of thumbnail images, editorialised listings and helpful search tools means that content discovery is intuitive and straightforward.  Sky Anytime+ works on a progressive download basis which means content becomes available to view before it has fully downloaded.  For most customers this means content is ready to watch in less than a minute.

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