Motorola backs BlackArrow ad targeting

BlackArrow, a company that provides advertising products for “new TV” platforms, has raised funding from Motorola through its investment arm, Motorola Ventures. The company says that the investment is an extension of BlackArrow’s previously announced $20 million Series C funding round earlier this year. Terms of Motorola’s investment were not disclosed. To date BlackArrow has raised a total of $73 million.

BlackArrow creates advertising for new TV platforms, such as video-on-demand, DVR, mobile devices and broadband. The company’s technology allows networks to place advertisements in TV programming, and will show the ads even if people try to skip over ads with their DVRs.

As part of the announcement, the two companies will develop integrated advertising offerings for set-top boxes, mobile devices, and cloud-based, hosted video services and IP video delivery.

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