Time Warner ‘TV essentials’ for struggling cable subs

Time Warner Cable has confirmed the launch of Time Warner Cable TV Essentials, a new video-only package designed to address the video needs of customers facing difficult choices during tough economic times. The Time Warner Cable TV Essentials Package will begin commercial trials in the coming weeks in Time Warner Cable’s New York City and Northeast Ohio divisions, with further launches planned for 2011.

Time Warner Cable’s Basic tier (including local channels from ABC, CBS, Fox, NBC and PBS) features 12 of the top 20 Nielsen-rated cable channels, plus other channels from each major genre: news/information, sports, kids, music, lifestyle, shopping, and general entertainment.  Two standard-definition digital cable set-top boxes are available, featuring an on-screen guide and Music Choice Enhanced TV features including StartOver and LookBack are alsoe available, as well as access to the library of new release movies through Time Warner On Demand (paid VOD only).

The package, valued at $49.99 per month, will be discounted to $39.99 per month in New York City, and $29.95 per month in Northeast Ohio, for a promotional period of 12 months.

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