US network Verizon has become the latest partner for Google’s TV Ads platform, carrying the adverts on its pay-TV service FiOS TV.  Allowing time for technical bedding and planning, Verizon is expected to start delivering Google TV Ads on FiOS TV in early 2011.

Having lost NBC Universal as a partner in recent weeks, the deal is perceived as carrying significant benefit for Google, which now expects to increase total penetration of TV Ads to around one third of all TV-viewing households in the US.

Categories: Advertising, Articles, Pay TV