Time Warner gets Glue social TV

GetGlue, a social network that lets users “check in” to television programmes, films and sporting events, has attracted investment from Time Warner as it  leads a $6 million round of financing.

GetGlue allows users to signal what type of media they are consuming at any given moment. GetGlue has partnerships with 24 companies including television and film studios, book publishers and music labels. It is working with some media owners to offer users who check in to a specific media property rewards such as discounts on DVD box sets.

The company says “We are expanding from a distention site and series of apps to a set of widgets and API calls that developers can use to integrate this social functionality into their offerings,” he said, adding that GetGlue is working with television executives to incorporate social networking features into new models

Time Warner, whose HBO, TBS and Warner Bros divisions are among GetGlue’s existing partners, has invested through its venture capital arm, Time Warner Investments Group. Existing investors RRE Ventures and Union Square Ventures also joined in the latest round.

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