Findings from market research firm Infonetics Research’s latest report on North America Residential Voice, Data, and Video Service market share and forecast has highlighted the increasing importance of video services.
“Considering that revenue from video services will rival that of voice services by 2014, one of the more interesting trends going on in the residential services market is the number of video subscribers that are jumping from cable to satellite and telco IPTV,” noted Diane Myers, Infonetics Research’s directing analyst for VoIP and IMS.
She said that in 2010, residential cable video subscriber numbers were flat, while satellite video subscribers had been increasing slowly but surely over the last few years, with telco IPTV subscribers up 40 per cent from last year. “Video services are proving to be a hard fought battle. While cable operators have a legacy in North America, they have been unbending in their pricing policies, and as a result are losing record number of subscribers to less expensive alternatives,” she explained.
Highlights of the report include:
– Telecom service providers are bringing in $245.5 billion from North American households subscribing to voice, video, and Internet access services in 2010
– Infonetics expects the residential services market to grow to $270 billion in 2014, as revenue from voice services declines while broadband access and video service revenue increases
– The number of residential mobile broadband subscribers in North America is nearly doubling in 2010 over 2009, to about 15 million, and is forecast by Infonetics to jump to 70 million by 2014
– In the first half of 2010 (1H10), AT&T leads in residential mobile voice service revenue with 29 per cent, Verizon is second with 26 per cent, but when mobile voice subscribers are counted, the shares are reversed, with Verizon leading with 29 per cent, AT&T second with 26 per cent (AT&T generates more revenue per subscriber)