DECE talks up UltraViolet

The Digital Entertainment Content Ecosystem (DECE), a cross-industry consortium dedicated to creating a consumer-friendly open market for digital content distribution, has announced a series of milestones in the development and availability of UltraViolet.

UltraViolet will allow consumers to purchase digital content and watch it wherever, whenever. Consumers who purchase UltraViolet entertainment will have a consistent way to watch film and television content across multiple branded platforms, such as computers, connected TVs, game consoles, smartphones and tablets.

Through the UltraViolet Account system, each household will be able to create an account for up to six members who can access the household’s UltraViolet movies, TV and other entertainment via participating retailers, streaming providers and devices. Consumers will also be able to register up to 12 devices so UltraViolet content can be easily downloaded to those devices, or shared among them.

In addition to these UltraViolet devices, UltraViolet streaming access will enable consumers to access their collections via set-top boxes and most places they can access the web, via computers, web-connected home video devices such as Blu-ray players and Internet TVs, and mobile apps for smartphones and tablets. Also, the UltraViolet Account will enable retailers to provide consumers with a copy to use on DVD players or other physical media, such as portable flash.

Beginning in mid-2011, DECE Member companies and other UltraViolet licensees are expected to introduce UltraViolet products and services. Initial offerings will gradually expand to include a slate of UltraViolet titles from studios for purchase through a growing roster of retailers, either electronically or as digital copies included with Blu-ray Disc or DVD purchases. Initially, UltraViolet retailers will enable consumers to use downloaded copies on many devices they already own. Additionally, initial streaming services will allow consumers to access their UltraViolet collections via websites or linked devices, like set-top boxes, Internet-connected Blu-ray Disc players, smartphones and tablets.

Later in 2011, UltraViolet-optimised media player apps will begin to roll out via software updates to PCs, game consoles and smart mobile devices that consumers already own, as well as on new devices for sale. In early 2012, the first designed-for-UltraViolet consumer electronics devices are expected to become available. These devices will be immediately compatible.

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